Versace is proud to debut its Fall Winter 2017 advertising campaign, powerful a manifesto of Unity and Hope, a reaffirming message of Equality, Strength and Love. Conceived by Artistic Director, Donatella Versace the #VersaceFW17 campaign shot by Bruce Weber captures the spirit of unity, expressing a clear message of empowerment.

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Supermodel Gigi Hadid is back once again as the face of Versace’s fall-winter 2017 campaign. The 22-year-old wears sleek silhouettes and her blonde hair tinged with red streaks. The campaign also stars models Mica Arganaraz, Taylor Hill and Vittoria Ceretti. The campaign features bold messages like ‘Equality’, ‘Strength’ and ‘Love’. Jacob K worked as stylist for the shoot with hair by Paul Hanlon and makeup by Dick Page.

“After talking to Donatella about what’s happening around the world today, we wanted to do photographs of people standing up for something – some cause that would help other people. So the campaign for us was about a protest for peace and the connection we all need to have for each other,” says Bruce Weber about the new campaign.

Courtesy of Versace