Sportmax returns faithfully to the meticulous codes of its Italian sportswear origins, with a new electric mood sourced by the collection’s dynamic, raw energy.

Related: Fall Winter 2017 Fashion Week | Milan

The marble floor of the Museo della Permanente was adorned with laminates covered in arrows and lane lines: The Sportmax runway was an airport runway. After a see-now-buy-now orange brand-logo sweatshirt amuse-bouche, the conceit was played out in monochrome knits and scarves, an oversize white quilted sweatshirt dress emblazoned with the word Run, and white or orange trucker jacket skirtsuits ticker-taped with Ready Steady Run.

Source: FB/Sportmax
Courtesy of Sportmax