Proenza Schouler launches the first installment of a multi-chaptered campaign for the spring-summer 2018 season. First up, the New York-based label taps model Mariacarla Boscono for the new advertisements. Captured by Tyrone Leblon, the images take place in a lo-fi setting with draped curtains and an open window.

Photographer: Tyrone Leblon
Model: Mariacarla Boscono
Styling: Camilla Nickerson
Hair: Susie Sobol
Make-Up: Holli Smith

Courtesy of Proenza Schouler