Daughter of Cindy Crawford, Kaia Gerber, steps into the spotlight once again as the new face of Penshoppe. Kaia is in the campaign together with Cameron Dallas, Lucky Blue Smith, Sandara Park & Mario Maurer.

Related: Penshoppe | Spring Summer 2017 Ad Campaign

Kaia appears in the Philippines-based fashion brand’s DenimLab campaign. Previous faces of the company include Kendall Jenner and Gigi Hadid. In the advertisements, Kaia keeps it casual glam in jean styles ranging from cut-off-denim shorts, slim-fit pants and distressed jeans. In addition to the images, Kaia also stars in a short, behind-the-scenes film showing the cool outfits in motion.

Courtesy of Penshoppe

Kaia Gerber for #PenshoppeDNMLab 2017

#TeamPenshoppe for #PenshoppeDNMLab 2017

#PenshoppeDNMLab sets the right mood this 2017 with #TeamPenshoppe‘s Kaia Gerber, Cameron Dallas, Lucky Blue Smith, Sandara Park, and Mario Maurer.