Taylor Hill is the new face of Joe’s Jeans; her Mario Sorrenti lensed campaign photos are front and center in the brand’s Mercer Street store. But Hill’s relationship with the brand goes beyond refreshing its image and getting her young fans in the door: She also stepped into the Joe’s studio to design four collections of jeans, cutoffs, hoodies, camisoles, and more, and the first capsule lands in stores today.

Related: Bally | Fall Winter 2017 Campaign starring Taylor Hill

Courtesy of Joe’s Jeans

JOE'S Fall '17 | Taylor Hill introduces JOE'S Fall Collection