“As a Creative Director and Designer, I want to create lingerie that makes every woman feel comfortable in her skin, for day and night and all the fun stuff in between,” said Klum.

“Sexy is about keeping it simple and letting your natural beauty show through. This season’s campaign was shot on a gorgeous back drop of flowers that adds to the romantic feel of the collection. Francesco knows how to take my ideas and turn them into timeless photos. Shooting on a flower bed was the perfect backdrop for our new campaign,” said Klum.

“This season is filled with delicate laces and deep colors that looked gorgeous amongst the fresh flowers. The fragrance of the florals also filled the room and added to the romantic ambiance.”

Photographer: Francesco Carrozzini
Model: Heidi Klum
Location: Santa Monica, California

Courtesy of Heidi Klum Intimates