Having earlier this week unveiled its Fall/Winter 2017 Men’s Tailoring campaign featuring legendary Harlem-based designer Dapper Dan, Gucci has now returned with another campaign – this time for the band’s Cruise 2018 collection. The campaign is shot in Rom – the home city of creative director Alessandro Michele – by British photographer Mick Rock, who has previously worked with David Bowie, The Ramones and Daft Punk.

Related: Gucci x Coco Capitán | Fall Winter 2017 Collection by Alessandro Michele

The “Roman Rhapsody” campaign stars real people in their apartments and neighborhoods as well as bright studio portraits showing a selection of eccentric characters in the eye-catching pieces from Gucci’s upcoming collection. Rock explains that he received “constant stimulation from the clothes, because they’re so fabulous and so colorful.”

Courtesy of Gucci

Gucci Cruise 2018 Campaign: Roman Rhapsody

Presenting the Gucci Cruise 2018 campaign video. Seen through videographer Chuck Grant’s point-of-view, the characters take front seat together with the elaborately-detailed and colorful collection. The cast-people from creative director Alessandro Michele’s world-and the setting of Rome inspire the campaign’s name, Roman Rhapsody.