Footwear brand Frye taps model Emily Ratajkowski as the new face of its fall-winter 2017 campaign. Captured in black and white, the brunette exudes pure cool girl attitude in leather boot styles. Rohan Marley and Lauryn Hill‘s daughter, Selah Marley, also makes an appearance in the fall advertisements. Frye teamed up with Feeding America for the campaign called, #FRYEhometownpride. Portions of the Made in the USA Collection will be donated to the hunger-relief charity.
Related: DKNY | Fall Winter 2017/18 Ad Campaign starring Emily Ratajkowski
“It’s where we were born. Where we took our first steps. Rolled through our first heartbreaks. Made our first friends. Righted our first wrongs. Invented our first selves. It connects us. From the places we’ve been to the places we’ll go. From what we hope for to what gives us hope. It’s where we were made and where we give back.” – #FRYEhometownpride
Courtesy of Frye
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