Karl Lagerfeld has chosen Pharrell Williams to embody Chanel’s Gabrielle bag, first man to become the face of a handbag campaign in the House’s history.



”I love working with Karl, he was the best part of the campaign. He has a clear vision and sees it through.” Pharrell Williams

Related: Chanel | „Gabrielle“ Handbag Collection, Kristen Stewart
Related: Chanel | „Gabrielle“ Handbag Collection, Cara Delevingne

The Gabrielle series from Chanel is about energy, passion, freedom and living to your fullest, and there are few men that have lived their lives to the fullest quite like Pharrell Williams. The music producer is an icon in music, fashion, and entertainment, and with the Gabrielle series, he has the honor of being the first man to model a Chanel bag in a campaign.

Much like Kristen Stewart, Cara Delevingne, and Caroline de Maigret who also starred in the Gabrielle campaign, Pharrell channels Coco Chanel’s unbridled energy and spirit for the fourth and final installment of the Gabrielle series.

Courtesy of Chanel

🎥 CHANEL’s GABRIELLE bag campaign film starring Pharrell Williams 🎥