Discover A|X Armani Exchange‘s Spring Summer 2018 advertising campaign featuring supermodel and actress Cara Delevingne, DJ Martin Garrix, and singer and actor Li Yifeng.

Related: Armani Exchange | Fall Winter 2017/18 Campaign by Sabine Villiard

“New energy, same spirit. Against a surreal desert backdrop, the protagonists interact with giant branded props. Objects – such as a tyre, a stamp and the silhouette of a heart – are magnified and distorted, as though through the lens of a camera taking a selfie. Irony, freedom and a playful spirit create shots that transform the ordinary into something extraordinary, capturing the fresh, youthful spirit of the collection.“

Photographer: Sabine Villiard
Styling: Ludovica Nanni
Make-Up: Kate Synnott
Hair: James Rowe

Courtesy of Armani

Cara Delevingne's unique attitude shines through in the new A|X SS18 campaign

Martin Garrix for Armani Exchange

Li Yifeng for Armani Exchange

Behind the scenes of the new Armani Exchange Spring Summer 2018 campaign

Cara Delevingne for A|X Armani Exchange