Versus Versace taps a cast of young creatives for its fall-winter 2017 campaign. Photographed by Ben Toms, the lo-fi images star model, Lily McMenamy, rapper Tommy Genesis and hip-hop artist Rejjie Snow. Actor Judah Lang and musician Rina Sawayama also make an appearance. The new season spotlights streetwear fashion including logo embellishments, mesh and denim.

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“I really admire the young creatives in the new Versus campaign. I call them the Sub-Versus Generation, a community of subcultures taking a stand for their beliefs and for their individuality.” says Donatella Versace about the cast.

Photographer: Ben Toms
Models: Lily McMenamy, Tommy Genesis, Rejjie Snow, Judah Lang & Rina Sawayama
Styling: Robbie Spencer
Make-Up: Hiromi Ueda
Hair: Mari Ohashi

Courtesy of Versus Versace