Seafolly sets its sights on a sun-drenched beach outing with the launch of its fall 2017 campaign. Shot on the Cooloola Coast in Queenland, Australia by Simon Upton, the images star models Emma Stern Nielsen and Victoria Lee.

Related: Seafolly Australia | Summer 2017 Ad Campaign

The new season spotlights the Australian brand’s swimwear, activewear and overwear collections. Embracing colorful prints and modern silhouettes, Seafolly’s fall collection is all about beach style.

Courtesy of Seafolly

Seafolly | New Season shot on Cooloola Coast.