For the brand’s Spring 2018 campaign, Raf Simons curated an impeccably bold and vibrant advertisement, drawing inspiration from one of the most futuristic films from the ‘80s. At the center of the campaign are the daring designs of creative mastermind Peter Saville. Inspired by the film’s underlying neon presence, Saville composed Chinese lanterns that first made their debut in the brand’s Spring 2018 runway show.
At first glance, the ad campaign, shot by Willy Vanderperre and styled by Oliver Rizzo, encompasses a neon, futuristic Manhattan Chinatown.
Courtesy of Raf Simons
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