Cara Delevingne is the newest addition to the Puma family as a brand ambassador joining Kylie Jenner and Rihanna.

The motto for puma’s new “Do You” campaign is aiming to inspire confidence in women everywhere.

“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” says Cara. “It’s about accepting who you are, no matter your faults. ’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something.”

Images from the campaign shoot show Delevingne in new active-wear styles from the brand. The newest fall drop will feature training and running styles from multiple categories from the puma brand.

Related: Fenty Puma by Rihanna | Spring Summer 2017 Ad Campaign

Courtesy of Puma

PUMA Women | #DoYou with Cara Delevingne

Introducing #DoYou, a campaign directed by Rihanna, featuring Cara Delevingne and our fiercest female ambassadors.

“It’s not about finding yourself. It’s good to be inspired and look up to people, but to really find out what makes you happy, no matter what that is, don’t follow the crowd. Don’t do what other people do because everyone else is doing it. If you want to go against the grain, don’t be scared to, because if that’s what makes you happy, it doesn’t matter.” – Cara Delevingne.