The Philipp Plein FW 17/18 advertising campaign takes its inspiration directly from the brand’s NY fashion show that took place in February of this year, a celebration of the true spirit of this iconic city and a personal love letter to the neighborhoods of New York.

Related: Philipp Plein | RTW Fall Winter 2017 | New York

The words ‘Neighborhood Kings’ are emblazoned throughout the collection because in this city everyone – no matter where they come from – is a king of their own hood. From the Bronx and Chelsea to Queens and the Upper East Side, there are no barriers here: music, style, race, gender, everything fuses together.

Designer Philipp Plein chose to portray this unique mix that personifies New York by creating 3 collages of images taken at the fashion show, both on the runway and behind the scenes, and combining them personally with the aid of graphic artist Joerg Zuber. Featuring Jeremy Meeks, Geron, Amandine Renard, Amilna Estevao and Avie Acosta, the result is bold and unique, a celebration of diversity, of strength and individuality.

Courtesy of Philipp Plein