Underneath the New Mexico sun, Kendall Jenner stars as the face of Missoni’s spring-summer 2018 campaign. The brunette poses on location at the White Sands National Monument lensed by Harley Weir. Kendall poses in Missoni’s signature stripes and knitwear for the new advertisements. Patchwork quilts made by American artist Rachel Hayes lay underneath Kendall’s feet. For the campaign Kendall was joined by Filip Roseen.
Related: Missoni | Ready to Wear Spring Summer 2018 | Milan
“Gigantic pictorial patchworks by American artist Rachel Hayes are suggestively framed by White Sands National Monument and transformed into poetic multicolored extensions of the Missoni collections and guiding themes of the new Summer 2018 Campaign. Visions of an ode to natural charm and beauty are sensually and boundlessly energized through color. An expression of Missoni’s language, color unfolds in iconic vertical-and-horizontal stripes as well as the heterogenous rectangles found in Rachel Hayes’ work: patchworks of soft, sensual polychromatic silk that create sumptuously fluid designs against the dazzling monocromia of the glimmering desert landscape.“
Courtesy of Missoni
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