Marc Jacobs is getting into wearable tech with the Marc Jacobs Riley hybrid smartwatch. The Riley Hybrid watch, which retails at $175, is available in four styles, equipped with multicolor flash crystal, rubber strap and aluminum nylon case.

Related: Marc Jacobs | Fall Winter 2017 Campaign by David Hughes

Marc Jacobs signature style, enhanced by technology. Get to know new Riley Hybrid Smartwatch, worn by five New Yorkers to improve their everyday lives while staying chic. Editor and professor Amy Sall uses goal tracking to log daily accomplishments; Musician Alexis Jae benefits from notification alerts; Beauty YouTuber Amanda Steele tracks her activity and steps; Dancer Charisma Glasper can control her music; And actress Ke’Andra Samone takes the perfect selfie with remote camera shutter activation.

Courtesy of Marc Jacobs

Marc Jacobs Hybrid Smartwatch - Amy Sall

Marc Jacobs Hybrid Smartwatch - Alexis Jae

Marc Jacobs Hybrid Smartwatch - Amanda Steele

Marc Jacobs Hybrid Smartwatch - Charisma Glasper

Marc Jacobs Hybrid Smartwatch - Ke'Andra Simone