In honor of Kate Spade’s 25th anniversary, the brand has tapped Margaret Qualley – daughter of Andie MacDowell – as its new face and Spring 2018 campaign star.

Related: Kate Spade New York | Holiday 2017 Ad Campaign with Fernanda Ly

Qualley, 23, was shot by Inez and Vinoodh and styled by Alex White for the black and white images, which feature pops of color on Kate Spade accessories, including the original “Sam” handbag from 1993, which is being reissued for the big anniversary.

Courtesy of Kate Spade