Now introducing the Karl Lagerlfeld Spring-Summer 2018 campaign, featuring “models of the moment” Luna Bijl and Nicolas Ripoll.

The campaign was shot by Karl Lagerfeld at his iconic Parisian studio in Saint-Germain-de-Prés. Luna and Nicolas appear in a minimalistic set that loosely mimics that turning pages of a book.

Related: Karl Lagerfeld Paris | Fall Winter 2017/18 Campaign Stella Maxwell

Karl Lagerfeld’s inspiration for the concept came from his own love of books; he has over 300,000 in his personal collection. He has also opened his own bookshop and publishing house in Paris, which release expertly curated books on art, photography and design.

Images Courtesy of Karl Lagerlfeld

Behind the scenes of the Spring-Summer 2018 Campaign

It’s a World of Karl exclusive: get ready to go behind-the-scenes at the Spring-Summer 2018 campaign photoshoot!

Models Luna Bijl and Nicolas Ripoll were all smiles as they played a fun game together – a quiz on how much they know about Karl’s famous feline, Choupette.