JOOP! has designed a collection that reflects the fashion aspirations of the modern-day man and caters to the conflicting needs of everyday life. It combines comfort and functional details with unique styles and brings together classical and sporty elements, but without deviating from its clear, puristic fashion statement.
Moreover, this movie captures not only fashion but the whole brand lifestyle including bags, shoes, eyewear, jewellery, watches and products of the home collection.
Related: Massimo Dutti | Spring Summer 2017 Collection
Photographer: Sacha Tassilo Höchstetter
Models: Julia Joanna Jamin & Edward Wilding
Styling: Isabelle Thiry & Dirk Kaprad
Hair & Make-Up: Rachel Bredy
Courtesy of JOOP!
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