For many women, clothing is traditionally a form of armor—a shield to protect from the dangers, both real and imagined, of the outside world. J Brand Fall 2017 emboldens her to strip away that armor so she can discover, piece by piece, her true form and the power that lies therein.

Elevated fabrications of velvet, coated denim, and lace serve as external reminders of the greatness that resides within her; luxe jewel tones like aubergine, iris, and deep olive express her innate royalty. J Brand’s heritage silhouettes reliably bring her back to the core of who she is, while forward shapes reveal her incredible potential.

There exists an undeniable strength in the simplicity of these clothes. Once she discards the clutter distracting from her truth, the J Brand woman will become what she was always destined to be: the best, and truest, version of herself.

Art Director: Roxane Zargham
Photographer: Heather Gildroy
Models: Samie Robinson & Andrey Zakharov
Styling: Jessica De Ruiter
Hair & Make-Up: Sylvia Wheeler & Anthony Nguyen

Courtesy of J Brand