Discover Hugo by Hugo Boss‘ Fall Winter 2017.18 advertising campaign featuring musician M.I.A, actor Jamie Campbell Bower, model and musician Jamie Bochert, supermodel and actor Tony Ward, social media stars Lisa and Lena, artist and model Wilson Oryema, model and designer Camilla Deterre, skater Olan Prenatt, and models Paul Hameline, Manami Kinoshita and Aida Blue.

“The campaign frames the menswear and womenswear collections for Fall/Winter 2017, designed on the same themes. Menswear presents a sartorial take on clothing rooted in the American outdoors. Looking to the style of the lumberjack, hunter and fisherman, denim and camouflage are reworked for the brand’s signature suits, while bold Hugo red appears as an all-over blanket design or as bold trims on the lapels of a tuxedo.

Womenswear takes inspiration from David Lynch’s album Crazy Clown Time, incorporating circus elements into the collection. Bold stripes, oversize bows and high clown-chic collars are brought from the big top and translated into feminine tailoring, sportswear and accessories.“

Photographer: Harley Weir
Styling: Vanessa Reid
Casting Direction: Stephan Dimu
Hair: Tina Outen
Make-Up: Thomas De Kluyver

Courtesy of Hugo Boss