“As the urban casualwear collection from HUGO BOSS, BOSS Orange sends an easy-going message,” so far so good. “The laid-back lifestyle fashions appeal to men and women who set stock in individuality and cultivate mobility and spontaneity as parts of their personal mindset.

Shoes and accessories join licensed watches, eyewear and fragrances to perfect the uncomplicated, modern look.” Never mind the corporate branding statement, let’s get down to brass tacks and simply announce that Aiden Curtiss (pictured) and Leila Goldkuhl star in the BOSS Orange Fall 2017 advertising campaign photographed by Dario Catellani. Aiden and Leila make a sensible casting, after all both set stock in individuality and cultivate mobility and spontaneity as parts of their personal mindsets. Huzzah!

Related: Hugo by Hugo Boss | Fall Winter 2017/18 Ad Campaign

Photographer: Dario Catellani
Models: Aiden Curtiss, Barry Lomeka & Leila Goldkuhl
Hair: Mari Ohashi
Make-Up: Adrien Pinault

Courtesy of Hugo Boss