Unfolding inside seven rooms of the Palatine Gallery in Pitti Palace, the Gucci Cruise 2018 collection by Alessandro Michele was woven with a Renaissance influence. Gowns with crystals, pearls or bows worn with elaborate hand bracelets. Lapels on men’s brocade suits pinned with three dimensional brooches of faces from Greek mythology: Silenus, the companion of Dionysus and Hercules, the son of Zeus.

A new way of writing the House name-Guccy, Guccify and Guccification-found by Alessandro Michele through tags on Instagram, appeared on ready-to-wear and bags. Accessories crafted in retro shapes featured GG and butterfly hardware, and gold laurel crowns-evoking the goddesses of old Hollywood-were carried by hand or circled the models heads.

Related: Fashion Show | Resort 2018

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Courtesy of Gucci

Backstage at Gucci Cruise 2018

Behind the scenes with the Gucci Cruise 2018 collection by Alessandro Michele, shown in the Palatine Gallery in Pitti Palace. Here, a selection of the looks.

Gucci Cruise 2018: The Guests

A gallery of friends of the House who attended last night’s Gucci Cruise 2018 fashion show. The new collection by Alessandro Michele was presented inside the Palatine Gallery of Palazzo Pitti.