A Gucci Hallucination, the Spring Summer 2018 campaign imagines paintings that feature imagery from classic artworks with characters dressed in the collection’s colorful and printed designs by Alessandro Michele.

Inside Gucci’s art gallery, Ignasi Monreal plays the curator, walking us through his campaign illustrations for the Spring Summer 2018 collection.

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Describing the paint colors used in his works it’s an ironic twist on the reality: all of the illustrations were created digitally. Among the young artist’s framed pieces include mermaids on a rock in ice-skater inspired gowns; women fishing in the clouds for airplanes and a knight on horseback carrying the new Ophidia tote, while a castle stands on an island suspended in the air. At the end of the film, Ignasi steps into the lily covered pond his own painting-inspired by the work Ophelia (1852) by John Everett Millais-to help the tragic beauty dressed in Alessandro Michele’s gold sequinned dress-out of her watery grave.

Art director: Christopher Simmonds
Creative director: Alessandro Michele

Courtesy of Gucci

Gucci Spring Summer 2018 Campaign: Gucci Hallucination

Debuting the Gucci Spring Summer 2018 Gucci Hallucination video, featuring the artist behind the campaign, Ignasi Monreal, who plays the curator of the Gucci Gallery showing the classic art colors in his works. He steps inside the painting inspired by ‘Ophelia’ (1852) by John Everett Millais, to reveal the details of a gold sequin dress designed by Alessandro Michele.