For Gucci Dans Les Rues the eclectic Gucci tribe are young dreamers transported to Paris in May 1968. The Gucci Pre-Fall 2018 campaign directed by Glen Luchford is inspired by the bold, experimental and iconoclastic French Nouvelle Vague filmmakers of the late 50s and 60s.
Related: Gucci | ‘The Fortune Teller’ Jewelry Ad Campaign
Photographer: Glen Luchford
Art director: Christopher Simmonds
Creative director: Alessandro Michele
Courtesy of Gucci
Pre-Fall 2018 Campaign: Gucci Dans Les Rues | Gucci
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