Discover new Etro Spring Summer 2018 campaign and dive into Milan’s many places, stories, characters and portraits to discover Etro roots.

Barbiere Colla, Milano – Prestige and tradition meet in the most famous barbershop in Milan. Singers, businessmen, politicians – they have all shared their secrets with Franco Bompieri. A ritual that Milanese gentlemen continue to pass on, from generation to generation.

Related: Etro | #EtroRoots Spring Summer 2018 Ad Campaign part 2

Courtesy of Etro

Etro | SS18 Campaign