H&M’s next exclusive designer collaboration will be with Erdem, the London based must-have designer loved by celebrities and fashion insiders alike. H&M is also pleased to reveal that the visionary film maker Baz Luhrmann will bring the collection to life through his unique storytelling. Erdem x H&M will be available in selected stores as well as on hm.com, November 2.
After launching the lookbook last week, the Erdem for H&M collection has unveiled its campaign. Photographed by Michal Pudelka, the images star models Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Neels Visser and Tony Ward. The cast rounds out with the addition of actors Ruby Dagnall, Tom Rhys Harries, Hero Fiennes Tiffin and Harriet Walter. Dressed in romantic designs ranging from tailored coats to floral and lace embellished dresses, the images take on the look of classic portraits.
“We thought it would be great to do a modern take on classical family portraits, creating characters in Erdem’s world. The Erdem x H&M collection really spoke to me, and the working process felt authentic and creatively charged,” says photographer Michal Pudelka.
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