“Good Morning, New York” – Finding inspiration in the confidence and attitude of a true New Yorker, our latest Intimates, Sleepwear and Hosiery campaign features actress and model Emily Ratajkowski.

DKNY is relaunching its Intimates with a brand new campaign starring Emily Ratajkowski, Tapped for the spring-summer 2017 advertisements, Emily poses in a New York City apartment. Brunette strips down in her underwear with form-fitting bodysuits and lace bralettes. Emily also stars in a short video where she hits the streets of New York City in nothing else but her underwear.

“I have never been one to shy away from expressing my individuality—DKNY has always been about supporting strong, self-assured women and that is a message very important to me,” Emily says in a press release.

Related: DKNY | Spring 2017 Ad Campaign, Bella Hadid
Related: InStyle | March 2017, Emily Ratajkowski

Photographer: Sebastian Faena
Model: Emily Ratajkowski
Styling: Clare Richardson

Courtesy of DKNY

#GoodMorningDKNY Campaign Film

Introducing the new DKNY Spring/Summer 2017 intimates, hosiery and sleepwear campaign, titled #GoodMorningDKNY. Featuring actress and model Emily Ratajkowski, the was shot by fashion photographer, Sebastian Faena, on location in DKNY’s native New York. 
See the full campaign on DKNY