Sébastien Meyer and Arnaud Vaillant didn’t do a show for fall, but stood in front of a large-scale video screen at Courrèges headquarters to deliver a speech about the collection as it was projected behind them.

It felt a lot like a Mac commercial. “We are 27. We are born with the Internet and social media in our blood — it’s like breathing,” Vaillant said. “We live with screens, liking and swiping. It’s second nature. At the same time, we think the greatest luxury of all is to be in the same room, all physically here and to speak together in reality.”

Related: Fashion Week Ready to Wear Fall 2017 | Paris

Source: FB/Courges
Courtesy of Courrèges