Bronzed skin, smokin’ high cut bikinis and the sounds of MC Hammer. A 1990s pool party? Nah uh. First collaboration Its Now Cool with Billabong shot by Josie Clough is here. An iconic surf brand, fusing with a rule breaking new comer, may seem like an unlikely combination. After paths crossed in Hawaii we couldn’t wait to work with our new friends.

Following months of pouring our heart, soul and summer vibes into research, design and colour exploration, 10 piece capsule collection came to life. And it was only fitting to shoot campaign on the beautiful Waikiki, on the island of Oahu in Hawaii.

Related: & Other Stories | Swimsuits 2017 Lookbook

Campaign would only be complete with a face that could channel those 90s supermodels feels, so naturally, stunner Maya Stepper was our choice. Together, we wandered the paths of Waikiki in tangerine bikinis, with salty hair and acai bowls. It was those summer days you dream about in winter xxxx.

Photographer: Josephine Clough
Model: Maya Stepper
Billabong: Stephanie Hendrickson, Fleur Boys & Cayleh Ferguson

Courtesy of Billabong x Its Now Cool