Příspěvek sdílený FashionTimer (@fashiontimer_magazine), Čec 20, 2017 v 1:27 PDT

Timed with the opening of the Balmain Flagship in Los Angeles, Beats by Dre and Balmain launch a new collaboration featuring two exclusive custom designs of Beats’ popular Powerbeats3 Wireless and Beats Studio Wireless headphones.

“Anyone who’s been following the story so far knows that there are two basic truths about our unique DNA: Balmain celebrates the strength and beauty inherent in diversity and sees fashion as inseparable from music. Knowing that Beats is just as dedicated to these same core values made saying ‘yes’ to our partnership a very easy decision,” said Olivier Rousteing. “Seeing music and fashion as completely intertwined simply reflects how my generation grew up—we simply cannot conceive of one without a full helping of the other. Beats gets that, too. It’s obvious that the brand agrees with me that the best of music can only be paired with the best in design.”

The new collection from Beats and Balmain delivers a premium sound and exquisite design that reflects Olivier’s iconic style. Both the Beats Studio Wireless and Powerbeats3 Wireless are finished in Khaki and Safari colors with metallic gold accents, to represent Olivier’s vision of a dreamlike urban safari. Each comes with a matching suede case adorned with a Balmain plaque and the Balmain coin zipper pull.

“Seeing music and fashion as completely intertwined simply reflects how my generation grew up-we simply cannot conceive of one without a full helping of the other.”
– Olivier Rousteing

Courtesy of Beats by Dre & Balmain

This special edition Beats product collection was inspired by Olivier’s vision for an urban safari; a beautiful, diverse escape that can only be accessed by the emotion of music. Once you put on these headphones, your music transports you to a place free from the chaos and noise of reality. It’s within this state of mind that we are free and inspired-that’s the true power of music.

“No matter what you’re going through, when you put on a song that you love, and that you just connect with, it can change your whole mood and just lift you up. Even if it’s just for a few minutes…I love that escape music gives us.” – Kylie Jenner

The theme of an urban safari carries through the special edition colors and design elements of the Beats Studio Wireless and Powerbeats3 Wireless featured in the collection. The Safari and Khaki colors represent the natural feel of the desert and the lush landscape of the jungle, while metallic gold accents bring on added level of elegance and luxury. Each comes with a matching suede case adorned with a Balmain plaque and the symbolic Balmain coin zipper pull.