From a rigid conformity and aligned movement the scene spontaneously turns to rebellion in the gritty underbelly of Tokyo’s monogrammed nightlife. Wearing our latest ready-to-wear and adidas collections, we watch as the girls fall out of line and unleash a tour de force across the city – an allegory for a new era of bold Japanese women creating their own identity and breaking out of regiment.
Marie’s distinctive storytelling has put her at the centre of fashion filmmaking, framing ideas of womanhood through powerful and confronting images.
Related: Adidas by Stella McCartney | “The sky’s the limit!” Fall 2017 Ad Campaign
Courtesy of Stella McCartney
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