Stylist Karla Welch has teamed up with Hanes on an exclusive range of white tees called, Hanes x Karla. For the campaign captured by her husband, Matthew Welch, she tapped models Kaia Gerber and Joan Smalls. For men, singer Justin Bieber fronts the 1990’s inspired shots. Paired with denim, the shirts range from sleeveless to cropped and oversized.

The T-shirts have become “my uniform,” says Welch, who flits between sleeveless and classic versions worn with high-waisted trousers. “Everybody needs it. Every culture and subculture has used the white T-shirt. That’s where the genius is.” In developing the collection, Welch sought to recapture the effortless elegance of classic Hollywood cinema icons like James Dean.

Related: Fracomina Jeans | Fall Winter 2017/18 Campaign by Robbert Jacobs

Courtesy of Hanes